Online Video: The Game Has Changed
The digital video ecosystem is growing more complex every day. In the past, YouTube was the only game in town. The platform’s dominance made it easy to understand how your videos were performing- but it’s not that simple any more. The rise of Facebook, Instagram, Twitter, SnapChat and other social video platforms means audiences are no longer engaging with videos in a single location, but in multiple places throughout their daily use of the internet. This makes it increasingly difficult to keep track of and optimize the performance of video campaigns.
Audience Attention: Beyond “Views”
Are audiences spending enough time with your video to remember it? Do they have an opportunity to interact or are they just glancing over it? Measuring “views” alone doesn’t cut it anymore. Where once tallying up a single view counter was acceptable, each social video platform has their own definition of what constitutes a “view”. To find meaning, the conversation must move beyond views and toward Attention: Views and Time spent engaging with content.
Media That Cuts Through The Noise
The modern marketer’s mission is twofold: create the best content and get audiences to pay attention. But as users digest more media across more platforms, screens, and formats than ever before, advertisers are challenged to break through the noise. So how do you get consumers to pay attention?
Visible Measures’ ad formats are uniquely designed to guarantee consumer attention across top Social & Video Platforms, in addition to increasing your reach to over 600 thousand properties.