Measure & optimize share of attention

Plan campaigns based on competitor insights

Activate media that captures consumer attention

Leverage competitor data to optimize efficiency

Measure share of attention to benchmark results

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The definitive attention metric

True Reach is our proprietary MRC accredited metric that counts views from original uploads as well as copies and derivatives across a variety of platforms. True Reach is the definitive metric for measuring campaign performance. Check out these popular brands, or search our database.

Content is the New Creative

The modern marketer’s mission is two-fold: create the best content and get consumers to pay attention. But as consumers digest more media across more screens and formats than ever before, advertisers are challenged to break through the noise. So how do you get consumers to pay attention?

Increase Marketer Value for Every Dollar Spent in Video

Make smart media moves based on competitor brand data. We collect and analyze video performance data from 4,000 major brands, across 1,000 new content ad campaigns launched every month. Our ability to track changes in video ad spend, media noise, and shifts in consumer attention means you’ll be able to control your spend dynamically and with pin-point precision. The result? Maximized efficiency and campaign effectiveness.

Cross-Platform Media That Captures Consumer Attention

Visible Measures’ ad formats are uniquely designed to guarantee consumer attention across 600 thousand properties.

Messages integrated directly into publishers’ native experience

At least one consumer interaction

30 seconds of consumer attention per view

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Blue Chip Customer Base

Extensive Partnership