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November 7, 2008: Election Night Results: A Victory for Viral Video

November 6, 2008 in TechCrunch: How to Make Your Video Go Viral: Become President

September 29, 2008 in Boston: MTV Networks Adopts Visible Measures for Internet Video Measurement

September 29, 2008 in Boston: Forrester Research names Visible Measures as a "hot company to watch in 2008"

Measuring a Major Viral Video Campaign

Read our case study exploring the performance of a major viral video campaign.

In support of their Hyperdunk basketball shoe, Nike launched a viral video featuring basketball superstar Kobe Bryant recklessly leaping over a speeding Aston Martin. This video has spread far and wide as the online viewing audience tried to figure out if one of the world's biggest sports stars would actually attempt such a stunt.