The 100 Million Views Club: The Most Watched Viral Videos of All-Time?

Visible Measures / May 1, 2009

Since Susan Boyle’s recent viral video triumph (has it only been three weeks?), we’ve been inundated with requests for a listing of the most watched viral videos of all time. The questions come in part because people are eager to understand Susan’s position in the pantheon of viral video history, but also because the numbers involved have exceeded many people’s expectations regarding the potential cultural impact of online video. 

Over the past few days, our platform has been busily compiling and categorizing the data relating to the Web’s largest video campaigns. See below for the result: the 100 Million Views Club is a first-of-its-kind listing (as far as we know!) of the online video campaigns that have accumulated a 9 figure (!!) total viewership. These 18 campaigns are measured on True Reach basis and collectively span more than 21,000 unique video placements (!!) and over 3.0 billion total views (!!).

Please see the list as of May 20, 2009 here.

As you can see, the list is a diverse collection of older and newer campaigns, and includes music videos, movie trailers, user-generated spots, and clips from TV shows. What they all have in common is a massive total audience. 

You’ll also notice that Susan Boyle currently ranks #5 all-time, though continues to add millions of new views per day and, as such, will likely be #4, and perhaps even #3, in short order. The most impressive aspect of her viral video success is the fact that she burst onto the scene just three weeks ago. 

Click on the thumbnails in the chart to watch the videos that created these behemoths of viral video. Will Susan Boyle ever overtake Soulja Boy to become #1? Only time will tell, but, if she does, you can be sure we’ll be there to measure it!  For more on this, please follow @visiblemeasures and @mcutler on Twitter, or subscribe to our RSS feed, for updates on this list and as well as regular updates on our ongoing research into today’s most compelling and influential online video campaigns. 

The data used for the 100 Million Views Club was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. 


Tags: most watched, susan boyle, top videos, video measurement, viral video,

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