Updated: Online Viewership of Michael Jackson’s Thriller Continues to Soar

Visible Measures / July 1, 2009

Yesterday, we reported that Michael Jackson’s Thriller had been viewed over 8.5 million times online since his death last Thursday. These results appear to have resonated with the online video viewing audience and were later reported in the Associated Press. We’ve been continuing to track Thriller’s online video trends and can now confirm that the initial surge in viewership has accelerated significantly. 

Over the weekend, we recorded Thriller‘s sudden spike in views (8.5 million total). Monday and Tuesday’s figures totaled over 19 million new views, bringing Thriller‘s total views to nearly 28 million since the King of Pop’s untimely passing. This remarkable growth is occurring across the entire flight of Thriller’s nearly 300 placements; no single asset appears to be driving these new levels of viewing activity.

What do you think this says about how people are remembering the King of Pop? Leave your comments below and be sure to check in for further updates.


The data used in this post was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.

Tags: king of pop, michael jackson, thriller, video measurement, viral video,

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