Campaign Spotlight: Go World

Visible Measures / May 23, 2012

On May 7, Visa unveiled its Olympic ad campaign, Go World. This year marks the brand’s 25th year as a sponsor of the Olympic Games. The interactive, integrated campaign will be executed in more than 70 countries, through social media, television, print, and online. According to Visa, the campaign is the brand’s “most global” campaign ever.

Tags: 2012 olympics, go world, london olympics, olympics, social video, visa, Visible Measures,