Publisher Update Bulletin: March 2014

Visible Measures / April 16, 2014

While advertisers battled it out in January, February was much quieter despite it being the month of the Super Bowl and the Winter Olympics. Viewership decreased by 20%, from 294.6 million views in January to 233.5 million views in February. This is the first time views in February were down when compared to January, a result of brands seeding their Super Bowl content prior to the game to build anticipation. Still, February’s viewership increased by 5% year-over-year, showing the continuing growth of branded video.

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