About Us

The market for Internet video is evolving rapidly with new content being generated, viewed and shared at unprecedented rates. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.

Founded in 2005, Visible Measures provides new capabilities and metrics that allow Internet video publishers and advertisers to understand audience behaviors and more accurately predict and analyze the success of Internet video programs. We accomplish this by capturing and measuring every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more.  We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation and content monetization. 

VisibleSuite is our end-to-end solution for measuring the behavior of your Internet video audience. VisibleSuite has been built from the ground up to provide video publishers and advertisers with precise performance data including how audiences find, view, interact with, and share each video. This allows publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. Advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.