About

Consumer choice isn’t a mystery. There’s science behind it.

We are witnesses to the greatest shift in consumer behavior in generations. 

The power of choice – when, how, why, and where to engage with a brand – is the sole purview of the consumer. What a brand wants to say has taken a backseat to what a consumer wants to hear. 

What consumers want are compelling stories, which means that successful brands have to be successful storytellers. And relevant video content is the preferred medium these brands use to tell their stories. 

But what makes a consumer choose to engage with one story, one video, over another? There was a time when there was some mystery as to why consumers would choose to watch a video and make it “go viral.” But when it comes to branded video, we’ve got choice down to a science. 

It all comes down to our data. Visible Measures was founded by a core team of engineers with the purpose of measuring and analyzing video performance for brands and publishers. We’ve built up the world’s largest viewership data footprint for branded video over the past seven years– longer than anyone else in the business. 

We’ve tracked over 14,000 campaigns. We know how 380 million consumers engage with branded video content. We’ve studied consumer behavior from 3 trillion (yes, with a “t”) video views. Today – every day – we’ll monitor over 500 million videos. 

Our data allows us to partner with global brands and publishers, distributing video content and offering real-time analytics and feedback that illuminates and informs those responsible for telling stories through video.

Here’s What People Are Saying About Us.

Enter the Press Room 

Our Metrics Are Accredited.
 

Read About it Here 

Our Leadership

Brian-Shin
Brian Shin

Founder and CEO

Seraj Bharwani
Seraj Bharwani

Chief Analytics Officer

Jeff Wakely
Jeff Wakely

Chief Financial Officer

CWoods headshot
Chris Woods

Chief Revenue Officer

Chris-Meisl
Chris Meisl

Chief Scientist

Ron-Tache
Ron Taché

SVP, Operations

Ilya Lastname
Ilya Kaplun

Chief Technology Officer

Jodi Susman
Jodi Susman

VP, Sales Strategy & Marketing

Hung Nguyen
Hung Nguyen

VP, Product Development

Daphne M. Van de Meerssche
Daphne M. Van de Meerssche

General Counsel

Board of Directors

Kurt Abrahamson

CEO of ShareThis,
Board Member

Larry Bohn

General Catalyst Partners,
Board Member

Bill Ericson

MDV,
Board Member

Prof. Edward Roberts

MIT,
Board Member

Brian Shin

Board Member

Neil Sequeira

General Catalyst Partners,
Observer

Young Chung

DAG Ventures,
Observer

Andrew Siegel

Advance Publications, Inc.,
Observer

Tommy Vardell

Northgate Capital,
Observer

Investors

advance-net

commonfund

dag-ventures

general-catalyst-partners

mohr-davidow

northgate

Locations

 
Boston (Headquarters)
Tel: 617.482.0222
Fax: 617.830.0011
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New York
Tel: 646.568.5624
Fax: 212.366.0547
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Chicago
Tel: 312.840.8235
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Detroit
Tel: 248.765.9675
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San Francisco
Tel: 415.277.5495
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London
Tel: +44(0)8450573112
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