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4 Videos You Must Watch This Week

Kate Cheney / March 18, 2015

Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up. Read More


Weber Shandwick’s Chris Perry On How to Do Adaptive Marketing Well

Mallory A. Russell / March 12, 2015

Consumers expect more. They expect companies to react, as they do, to conversations and trends happening in real-time, through copy, images, and video. Chris Perry, President of Digital for Weber Shandwick, explains the difference between good and bad adaptive marketing and how brands should approach it for success. Read More

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Intel’s Billie Goldman on Social Films, Data, and Adaptive Marketing

Mallory A. Russell / March 11, 2015

Today, Intel and Dell released the trailer for 'What Lives Inside'. This is Intel’s fourth social film in as many years. Here, Billie Goldman, Intel's Co-Marketing Manager, talks about a genre of film she helped to pioneer, what's new in this year's film, and her approach to adaptive marketing. Read More

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Visible Measures is Heading to SXSW! Attend Our Panel on Adaptive Marketing

Visible Measures / March 6, 2015

Many marketers remain unclear about their brands’ role in evolving consumer conversations and how they can develop creative that allows them to join or start those conversations. Come to our panel to learn about how brands like Intel, Ford, and The Milk Processor's Education Program are doing just that through adaptive marketing. Read More

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