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Video: Why Your Viral Video Strategy is a Waste of Time

Mallory A. Russell / October 6, 2014

There was a time that advertisers main goal in creating video was for it to go viral. But as Seraj Bharwani, Visible Measures' Chief Analytics Officer, explained during Advertising Week, only 10% of videos ever go viral. That doesn't mean that brands can't aim for their videos to go viral, but it does mean that there are many more metrics of video success, outside of virality. Read More

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