4 Videos You Must Watch This Week

Kate Cheney / March 18, 2015

Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up. Read More

Weber Shandwick’s Chris Perry On How to Do Adaptive Marketing Well

Mallory A. Russell / March 12, 2015

Consumers expect more. They expect companies to react, as they do, to conversations and trends happening in real-time, through copy, images, and video. Chris Perry, President of Digital for Weber Shandwick, explains the difference between good and bad adaptive marketing and how brands should approach it for success. Read More

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