({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.visiblemeasures.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED JULY 21, 2011\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.visiblemeasures.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124413&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124413');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"2730197\"\n    jump=\"1000\"\n    rank=\"1\"\n    weeks=\"-2\"\n    previous=\"1000\"\n    title=\"I Love Sports\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/4144/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124413&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124413\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>I Love Sports</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Capital+One\">Capital One</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Taylor\">Taylor</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,730,197</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124414');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"1694586\"\n    jump=\"1000\"\n    rank=\"2\"\n    weeks=\"-2\"\n    previous=\"1000\"\n    title=\"CEO Kenny Powers\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/4145/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124414&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124414\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>CEO Kenny Powers</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=K-Swiss\">K-Swiss</a></span> / <span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Foot+Locker\">Foot Locker</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=72andSunny\">72andSunny</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,694,586</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124415');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"1387006\"\n    jump=\"-1\"\n    rank=\"3\"\n    weeks=\"-12\"\n    previous=\"2\"\n    title=\"You Know When It's the Devil\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">2</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/3764/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124415&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124415\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>You Know When It's the Devil</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Dirt+Devil\">Dirt Devil</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,387,006</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124416');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"976890\"\n    jump=\"32\"\n    rank=\"4\"\n    weeks=\"-26\"\n    previous=\"36\"\n    title=\"Old Spice Man is Back\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/2792/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124416&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124416\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Old Spice Man is Back</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>976,890</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124417');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"905229\"\n    jump=\"-4\"\n    rank=\"5\"\n    weeks=\"-4\"\n    previous=\"1\"\n    title=\"Fashion Photography\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">1</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/3977/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124417&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124417\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Fashion Photography</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Vodafone\">Vodafone</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>905,229</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124418');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"802157\"\n    jump=\"1000\"\n    rank=\"6\"\n    weeks=\"-20\"\n    previous=\"1000\"\n    title=\"Leave an Impression\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/4146/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124418&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124418\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Leave an Impression</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Ballantine%27s\">Ballantine's</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Work+Club\">Work Club</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>802,157</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124419');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"755251\"\n    jump=\"-2\"\n    rank=\"7\"\n    weeks=\"-111\"\n    previous=\"5\"\n    title=\"Live Young\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">5</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/62/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124419&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124419\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Live Young</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Evian\">Evian</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=BETC+Euro+RSCG\">BETC Euro RSCG</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>755,251</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124420');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"696873\"\n    jump=\"-1\"\n    rank=\"8\"\n    weeks=\"-3\"\n    previous=\"7\"\n    title=\"The Google+ Project\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">7</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/3973/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124420&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124420\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Google+ Project</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Google\">Google</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>696,873</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124421');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"693037\"\n    jump=\"1040\"\n    rank=\"9\"\n    weeks=\"-18\"\n    previous=\"1049\"\n    title=\"If You Don't Have an iPhone\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/3047/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124421&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124421\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>If You Don't Have an iPhone</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Apple\">Apple</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=TBWA%5CMedia+Arts+Lab\">TBWA\\Media Arts Lab</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>693,037</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/124422');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"639098\"\n    jump=\"1\"\n    rank=\"10\"\n    weeks=\"-5\"\n    previous=\"11\"\n    title=\"Unleash Your Fingers\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/3940/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=124422&amp;chart_campaign_ids=124413%2C124414%2C124415%2C124416%2C124417%2C124418%2C124419%2C124420%2C124421%2C124422#ChartCampaign_124422\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Unleash Your Fingers</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Samsung\">Samsung</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Heaven+Production\">Heaven Production</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>639,098</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})