({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.visiblemeasures.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED MARCH 29, 2012\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.visiblemeasures.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225202&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225202');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"11181193\"\n    jump=\"0\"\n    rank=\"1\"\n    weeks=\"-3\"\n    previous=\"1\"\n    title=\"Kony 2012\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">1</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5890/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225202&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225202\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Kony 2012</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Invisible+Children\">Invisible Children</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>11,181,193</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225203');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"10320993\"\n    jump=\"2\"\n    rank=\"2\"\n    weeks=\"-1\"\n    previous=\"4\"\n    title=\"Angry Birds Space\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">4</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5922/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225203&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225203\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Angry Birds Space</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Rovio\">Rovio</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>10,320,993</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225204');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"6484482\"\n    jump=\"1000\"\n    rank=\"3\"\n    weeks=\"-4\"\n    previous=\"1000\"\n    title=\"Invisible Mercedes\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5971/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225204&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225204\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Invisible Mercedes</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Mercedes-Benz\">Mercedes-Benz</a></span> <span style='color:rgb(51,51,51);'>n</span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=JUNG+von+MATT%2FALSTER\">JUNG von MATT/ALSTER</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>6,484,482</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225205');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"2916367\"\n    jump=\"-2\"\n    rank=\"4\"\n    weeks=\"-4\"\n    previous=\"2\"\n    title=\"L'Odyssee de Cartier\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">2</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5893/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225205&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225205\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>L'Odyssee de Cartier</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Cartier\">Cartier</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Marcel+Worldwide\">Marcel Worldwide</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,916,367</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225206');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"1610030\"\n    jump=\"59\"\n    rank=\"5\"\n    weeks=\"-5\"\n    previous=\"64\"\n    title=\"Ellen\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5843/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225206&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225206\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Ellen</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=JCPenney\">JCPenney</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=brandadvisors\">brandadvisors</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,610,030</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225207');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"1022171\"\n    jump=\"1000\"\n    rank=\"6\"\n    weeks=\"-3\"\n    previous=\"1000\"\n    title=\"Pioneering Beering\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5972/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225207&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225207\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Pioneering Beering</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Hahn\">Hahn</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Publicis+Mojo+%28Sydney%29\">Publicis Mojo (Sydney)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,022,171</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225208');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"831965\"\n    jump=\"-2\"\n    rank=\"7\"\n    weeks=\"-3\"\n    previous=\"5\"\n    title=\"Barack Obama \u2013 The Road We've Traveled\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">5</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5923/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225208&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225208\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Barack Obama \u2013 The Road We've Traveled</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Barack+Obama\">Barack Obama</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>831,965</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225209');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"804276\"\n    jump=\"16\"\n    rank=\"8\"\n    weeks=\"-17\"\n    previous=\"24\"\n    title=\"Galaxy Nexus Calling All\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5277/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225209&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225209\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Galaxy Nexus Calling All</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Samsung\">Samsung</a></span> / <span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Google\">Google</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Mullen+%28Boston%29\">Mullen (Boston)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>804,276</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225210');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"705320\"\n    jump=\"8\"\n    rank=\"9\"\n    weeks=\"-2\"\n    previous=\"17\"\n    title=\"Ultrabook Temptations\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5941/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225210&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225210\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Ultrabook Temptations</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Intel\">Intel</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=The+Monkeys\">The Monkeys</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>705,320</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.visiblemeasures.com:80/chart_campaigns/spark_image/225211');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"647896\"\n    jump=\"2\"\n    rank=\"10\"\n    weeks=\"-7\"\n    previous=\"12\"\n    title=\"Stratos\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.visiblemeasures.com:80//collections/2/campaigns/5807/exemplar_image');\" data-playlist-path=\"http://www.visiblemeasures.com/playlists?chart_campaign_id=225211&amp;chart_campaign_ids=225202%2C225203%2C225204%2C225205%2C225206%2C225207%2C225208%2C225209%2C225210%2C225211#ChartCampaign_225211\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Stratos</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Red+Bull\">Red Bull</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>647,896</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})