How It Works

Our solutions help you "look inside" the video stream to analyze how your audience experiences and behaviorally engages with specific moments within a video, wherever it's distributed. This innovative measurement is made possible through lightweight integration with a Visible Measures plug-in for Internet video players compatible with major online video formats, enabling you to deeply measure at the touchpoint of audience interaction. 

The Visible Measures plug-in measures key usage information such as how long users watch, which segments of the video are replayed the most, and where most attention is spent, as well as how content is syndicated and spreads across the Internet.  We do all of this while complying with client privacy policies and by not retaining any personally identifiable information.

 

All audience data is collected in a high scale, high availability system that is capable of processing the millions of video streams served up per day by high traffic video sites.

Our system combines the usage information it collects with third-party data sources such as geographic and demographic overlays or additional video clip information to provide a comprehensive picture of your audience behavior in context with your video content and campaigns.

Visible Measures offers powerful analysis through a series of intuitive visualizations in its web-based console. Here you can detect patterns and trends in audience behavior, content performance, content distribution, and advertising effectiveness allowing you to take early, proactive steps to optimize audience engagement.

In addition to our reporting console, you can use your audience data in a number of ways: