The Visible Measures Top 10 Brands in Video Chart focuses on aggregated brand view counts across related social video ad campaigns. Each brand and campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated and audience-driven video clips. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on close to 400 million videos tracked across more than 300 online video destinations.
Note: This analysis does not include Visible Measures’ paid-placement (e.g. overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show or media network promotions, or public service announcements. View counts are incremental by month.