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One of the first investments came in December, when [Mohr Davidow Ventures] led a $13.5 million infusion into Visible Measures Corp., a Boston company that specializes in technology to measure Internet video audience behavior.
When online video watchers pause, rewind, and play, Internet video measurement firm Visible Measures knows. The company has developed software that can be integrated with video players to measure not just video views, but audience engagement.
“Content is king, but distribution brings the bling,” Brian Shin, founder and CEO of Visible Measures, said hesitantly on a panel this morning at the LATV Festival here in Hollywood. Sure it’s corny, as he willingly admitted, but it’s also a refreshing take on an aged line that nicely summarizes the space content providers – large and small – find themselves operating in today.
"You can't invent a new medium without having a measurement piece to prove that it works," Ms. Provost said. TouchStorm has a formal partnership with web-measurement company Visible Measures to track reach and engagement measures, and is also tracking other actions, such as how many people click on links to coupons.
And in this post about the analytics firm Visible Measures, I tried to explain how rigorous tracking can enhance programming and product decisions. I'll continue to find examples of where execution has had an impact, whether positive or negative.
Visible Measures says it can effectively track how far videos have spread online. It can also measure audience engagement.
Visible Measures and Dynamic Logic will partner on video measurement research. The two plan to jointly work on projects to provide marketers with insight into video advertising campaigns and impact into brand perception.
US-- Internet video measurement firm Visible Measures has launched the VisibleCampaign tool to help advertisers track and report the viral reach and audience engagement of their web-based video ad campaigns.Clients are provided with measurements that show how audiences engage with video-based campaigns using Visible Measure’s Video Metrics Engine product.
According to the report, 18 to 34-year-olds were the heaviest web video viewers, watching an average of 287 minutes per person over the course of the month. The average duration of an online video was 2.8 minutes, the report revealed. Brian Shin, founder and CEO of Visible Measures, recently commented that Online Marketing professionals should demonstrate the effectiveness of video-based Internet Advertising campaign.
If you've ever hungered for insight about a specific video's performance beyond just how many views it has received, Visible Measures is a company after your heart. An independent firm that measures the reach and engagement of broadband video across the Internet, VM heralds an era of ultimate insight into how each and every video performs when it enters the Internet's fast-moving current.
Online video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today.
At its core, the new VisibleCampaign service is powered by the company's Viral Reach Database, a constantly updated repository that tracks video performance over 80 million unique videos across 150 of the Web's most popular video-sharing sites. This ostensibly enables it to report on campaign reach metrics no matter where the campaign goes or how the online community responds.
Ever wonder how your campaign really measures up? Good news: Visible Measures, a Web video analytics firm, has rolled out a product that does just that. VisibleCampaign measures the viral reach and audience engagement of Internet video ad campaigns – helping advertisers and agencies quit while they’re ahead if their campaign’s bombing and stoke the flames of successful campaigns. The service is powered by its Viral Reach Database, a repository (updated in real-time) that tracks the performance of more than 80 million unique videos across 150 video-sharing sites.
Beet.TV's Andy Plesser caught up with our very own Matt Cutler at OMMA Video in NYC to talk about VisibleCampaign and our partnership with Dynamic Logic. Click here to watch the video.
In [George Bennett's] eyes, viral content, by definition, spreads through paths that are outside of the marketer's domain and are therefore difficult to track--and that's exactly how it should be. Well, probably not much longer. Video analytics firm Visible Measures announced Monday that it is launching a service that enables advertisers and agencies to measure the viral reach and audience engagement of video campaigns. Visible Measures' technology monitors user engagement in a given video stream, and its Viral Reach Database tracks video performance over 80 million unique videos across 150 of the Web's most popular video-sharing sites.
Visible Measures Hooks Up with Dynamic Logic; video measurement firm partners with marketing effectiveness agency to examine online video advertising.
The new VisibleCampaign solution has been designed to help advertisers and their agencies understand the reach of their video campaigns; from paid brand-driven placements to community-driven responses. At its core, the service is powered by the firm’s Viral Reach Database, which tracks video performance over 80 million videos across 150 video sharing sites.
Visible Measures' technology monitors user engagement in a given video stream. Its Viral Reach Database, which tracks the performance of 80 million unique videos across 150 video-sharing sites, serves as a yardstick against which video ad campaigns can gauge their progress.
Visible Measures, a Web video measurement firm, will work with Dynamic Logic, an online advertisement research group, on measuring the behavioral impact of Web video ads, TVWeek.com says. While Visible tracks and reports video views, Dynamic measures effectiveness; both companies working together will provide more data about the way online video advertising is developing.
At a ceremony last night at the Royal Sonesta Hotel in Cambridge, the Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its fifth annual MITX Technology Awards, which are intended to recognize innovative technologies developed in New England.
Are you using all the data at your disposal to fine-tune your videos, your content, your distribution strategy? Are you tapping into YouTube Insight, TubeMogul, VoloMedia or Visible Measures? And if you’re not using those, do you track who watches your video via RSS, or when your creations are embedded on other blogs? Advertisers certainly want this information; they are demanding it.
For the OnHollywood 100 list, hundreds of private companies—spanning numerous sectors, all stages of corporate development, as well as the globe—were nominated. To make the final selection of companies that excel in AlwaysOn’s five primary evaluation criteria—innovation, market potential, commercialization, stakeholder value creation, and media attention or “buzz”—the panel drew on industry expertise from KPMG; Bridge Bank; Merrill Corporation; Manatt, Phelps & Philips; and AlwaysOn editors.
Visible Measures expanded its business development team with the addition of three new executives. Seraj Bharwani, SVP of business development, was a founding partner of Digitas. Evan Berg, VP of corporate and business development, was previously at Brightcove. Alex Nasson, director of alliances and channels, comes from Interwoven.
At MITX, Visible Measures' Brian Shin showed how viewership drops off a cliff following the climactic moment of a hilarious user-generated clip. Broadband is driving significant behavioral change for a segment of the market, but transitioning to a heavily-used mainstream medium will take years.
Seraj Bharwani is now senior vice president of business development; Evan Berg is now vice president of corporate and business development; and Alex Nasson is now director of alliances and channels at Visible Measures Corp., the measurement firm. Bharwani was previously founding partner of Digitas; Berg previously worked at Brightcove; and Nasson previously worked at Interwoven.
[More detailed information] can help sites develop a means to measure “engagement,” an increasingly sought-after measure of how much attention advertising gets. Advertisers say they are keen for more data on how long Web viewers stay tuned in to a video, whether they fast-forward and when they stop watching.
Cutler showed us what his company did by breaking down a silly and special-effects laden 30-second VW ad. The video metrics company was able to show second by second when people were clicking away and when others were rewinding the clip to see what they just saw again. Surprisingly, the commercial's special effects didn't do the trick. Not surprisingly, viewers were drawn to the attractive female and oddly also the goofy German guy.
“We employ active measurement, and our goal and vision for this space is to measure 100% of audience interaction with video across all video sites,” Mr. Shin said. Visible Measures’ technology integrates with video players to track how users interact in real time with videos online. That helps produce a metric for the amount of time spent with a video, which advertisers consider a reasonable proxy for engagement.
Visible Measures' blog has proved to be one of the most important elements of the company's Internet marketing plan. The blog is updated about 10 times a week—usually by the CEO—with videos and pithy posts (a recent one highlighted a video parody of a Batman/Iron Man throw-down), and has become the most highly trafficked area of the company's site.
“Instead of trying to cover a lot of ground, it's better to focus on single, bite-sized topics,” [Matt Cutler, Vice President, Marketing and Analytics of Visible Measures] said. “You don't want people to navigate away. Let people click and watch something for two minutes rather than having to click and watch for 10 minutes about 10 different points.”