Visible Measures Blog

Matt tears it up at NY Video 2.0.

Watch as Daisy Whitney of TVWeek gives us a shout out on her Vlog, New Media Minute, as a company worth watching.  (It's about 1:30 into the video.)

In this great post, Tim Leberecht discusses conversational brands, the talk at the Conversational Marketing Summit, the end of the "click" (or in the video world the "view") as a key metric, and the need (or fear) of standardization in metrics.  In a wide ranging discussion that hones in on the need for next-generation measurement and standards, Visible Measures is actually the only measurement firm highlighted, which was very nice (and timely) of Tim. 

Tim called us out specifically for our ability to proactively discover and follow the viral spread of a campaign as well as of a campaign's derivative works (eg. video submission contests or responses) or viral commentary to measure a campaign's "True Reach". We have been building this massively scalable "Viral Reach Database" for over a year now (we're up over 80 million videos in our system and can follow video across the top 150 video sites), and we are excited to be able to leverage it to provide insights to marketers and agencies.  It's not the iPhone 3G, but it's cool (and fun) to us!

Matt pumps up the jam at OMMA!

Today we announced our new campaign measurement solution, VisibleCampaign, as well as our collaboration with Dynamic Logic, a Millward Brown Company.  I was introduced to Nick Nyhan, founder and CEO of Dynamic Logic, some time ago by one of our advisors, and we immediately hit it off.  He is a visionary who built his firm into a market leader for conducting customer attitudinal studies around brand awareness and recall.  We are excited to be working with DL and believe that together we'll provide new and actionable insights that will demonstrate higher ROI for brand advertisers.  Hopefully, efforts like this will work toward increasing advertiser confidence in online video as a powerful medium through which they can communicate with their customers. 

Thank you to VideoNuze, TVWeek, and MediaPost for the mentions.  We appreciate it.

A recent report by IDC predicts that Internet video advertising will increase over sevenfold during the next four years, from $500 million in 2007 to $3.8 billion in 2012. Obviously, this is huge and great news for the industry. The author says that one of the reasons for the boom, besides the expansion of broadband connections, is that people are starting to recognize the beauty, simplicity, and accommodation of Internet video compared to television.

This is what we’ve thought all along. Internet video is a beautiful thing. You can watch it whenever you want. This is a simple statement, but, when you think about it, it’s a bit mind-blowing. For over fifty years, people have been chained to the capricious whims of their television – in the 50s it told us when to watch the Honeymooners, in the 60s it told us when to watch Andy Griffith, in the 70s it was Charlie’s Angels, in the 80s it was The Cosby Show, in the 90s it was Seinfeld, and now, in the first decade of the new century, Internet video has begun to brake that chain.

Slowly, many of our favorite shows are moving online. Last week, the New York Times highlighted the struggle of cable operators keeping their money makers, like The Daily Show, off the Internet in their entirety. This week, TechCrunch celebrated the arrival of full streaming episodes of the Daily Show -- and the Colbert Report -- on Hulu. So now we can watch The Daily Show from start to finish online, whenever we want. That’s a beautiful thing.

Southpark is available whenever we want through Southpark Studios. The Simpsons, Family Guy, The Office, 30Rock, and hundreds of others are just waiting for us to jump onto Hulu and give them a spin – whenever we want. Hulu’s tagline, in fact, is “Watch Your Favorites. Anytime. For Free.”

This is the beauty of it all: freedom to watch what we want, when we want, for free.

Give people what they want and they’ll come in droves. Internet video is doing this. And we’re happy to be measuring every moment of it.

On with the show!

Today it was announced that Visible Measures was chosen as a member of the 2008 OnHollywood 100 by AlwaysOn. We are honored to be included with such amazing companies, many of which are our friends in the industry. We also would like to say a special thanks to Tony Perkins and Noah Gellman from Always On for selecting us.

At Visible Measures we've been typically a little quiet about what we're doing as we're pretty heads down and focused on some hard problems around online video. But it's nice to know that we're thought of as 'kinda cool' by some people who don't actually work here :) This selection is completely dedicated to our passionate team who make all of our efforts possible and who to me have grown into an extended family.

Ok, maybe this video from Weezer isn't the best of all time, but it's been the top video on Vidmeter for a few days. It's got over 3.5 mm views in just 5 days. How can you not like it? It's got Weezer, Chocolate Rain guy, Chris Crocker, Numa Numa guy, K-Fed, Miss Teen South Carolina, and my favorite twin, Kelly (from "Shoes"). I remember seeing Weezer back in college - man, they must be older than me! But they're still cool in my eyes.