Nielsen to drop page views for website measurement - will instead measure time spent
Posted by Brian Shin on Mon, Jul 16, 2007 @ 01:09 PM
In a move a long time coming, Nielsen is switching to time spent as a leading indicator of web page popularity.
We at Visible Measures have long believed that base level metrics such as page views (or in the case of internet video, video views) are not the best way to measure the success of marketing or advertising campaigns. We think that going beyond video views is key to truly measuring the internet video experience. It seems like a good sign that Nielsen is finally trying to move beyond the view for web page measurement. There is a lot more that marketing intelligence companies can do though to increase the benefit for their customers and partners. We hope that our solutions will help to make some of this benefit a reality. What do you think?
link to article here