New IAB Online Video Ad Guidelines
Posted by Brian Shin on Mon, May 05, 2008 @ 05:55 PM
The Interactive Advertising Bureau (IAB) - of which Visible Measures is an active member - today announced new guidelines for the use of in-stream video advertising. The need for standardization is very clear, because the logistics and overhead involved with developing and deploying advertising for new media can be very costly. It is because of this need for standardization that 44 companies have already been certified as compliant with these ad guidelines. Go IAB!