Visible Measures Blog

YouTube announced their anticipated "buzz targeting" capability for YouTube Partner videos, which is meant to catch fast rising videos and make them ad targetable before they get too hot. We applaud this move as it further demonstrates the increased emphasis on metrics-driven decision making for online video. Visible Measures has actually created similar, but wider reaching buzz prediction algorithms that can often predict which videos will go viral before they go viral, across hundreds of viral sharing sites. I don't want to say too much now, but you will see a lot more news from us over the coming months. The industry is innovating and that is a very fun thing to be a part of!