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Solving the mystery of the cell phone popcorn with viral videos

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CNN has a great video report about the internet videos which show cell phones surrounding unpopped kernals of popcorn that then all ring in unison, causing the popcorn to pop.  Turns out this was an underground viral ad campaign for a company marketing wireless cellphone headsets (see vidmeter.com for an example of the original videos).  Out of all the viral video ad campaigns we've seen, including the ones below (can you guess which brands these are for??), this one takes probably the biggest leap from ad to product connection. :)

So can you guess which brands are behind these videos? Here is a hint, the first one rhymes with Bay-Ran and the second was the first jean company to use rivets in the construction of their jeans.

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