Visible Measures Blog

You almost have to laugh if you’re McDonalds.  You team up with MySpace to have a contest in honor of your legendary burger, the Big Mac, that’s turning 40, to give it a musical makeover.  You tell everyone that the winning jingle will become the official soundtrack of the Big Mac and that the winning artist will get to be in the commercial.  The winner will be announced on MTV on July 23.

So far, so good.

Last Thursday, however, when the five finalists emerged, things became decidedly more interesting.  This is because one of the finalists, Tamien Bain, had already worked with McDonalds on a project of sorts.

Previous collaboration, you’re thinking?  A professional insider placed among the mix?  It’s American Idol all over again!  Scandal!  No.  Not quite.

Tamien Bain robbed a McDonalds at gunpoint when he was 14 and subsequently jailed for 12 years.

And now he may have produced the newest jingle for the Big Mac and be on his way to stardom.

A fall from grace, redemption, and Big Macs.  It’s almost worthy of Shakespeare.  Almost.

Regardless, it’s definitely theater.  Internet video theater, that is.  

To be part of the action, click here to vote for your favorite.

To see Bain’s video, just look below or click on the link.