Introducing our enabling technologies: first up, 'measured placement' of your viral videos
We launched a new section of our site today that details the enabling technologies behind our Internet video metrics and viral video distribution offerings. We've learned a ton since we launched the company -- was it really only six months ago? -- and we're now ready to talk about our core technologies and how they combine to make our end-to-end Internet video measurement solutions possible.
Over the next few days I'll write up a few posts that cover each of our enabling technologies and how they have changed in response to market feedback. Though we're a relatively young company, we've been fortunate to collaborate with -- and learn from -- some of the world's biggest media companies, most innovative Internet video publishers, and most influential brand advertisers.
First up is our Video Placement Multiplier, which can distribute your videos to more than 40 Internet video destinations -- from A(OL Uncut) to Z(ippy Videos) and almost everywhere in between -- in a single step. To be honest, we had a leg up here since we acquired Vidmeter and it's associated Vidmetrix capability last year. Since then we have been listening carefully to our customers regarding their desires and concerns about the viral seeding of their video assets.
We learned, for instance, that while many viral marketers want to distribute their video content far and wide, they also have concerns about where their video is placed and in what context it might be displayed. So, in addition to significantly broadening and upgrading our automated viral seeding techniques, we also have profiled every video distribution site we support. These profiles include parameters that allow you to make placement decisions informed by site traffic volume, audience demographics, geographic focus, content availability, and more.
We call this capability 'measured placement' because it allows you to distribute your video content widely while helping to ensure that your brand assets appear alongside appropriate classes of content. Our Video Placement Multiplier enabling technology has you covered 40 times over, giving you both broad choice and maximum control over your video distribution initiatives.