More on our enabling technologies: understanding your 'True Reach' across 95 million videos
Yesterday we introduced a new section of our Web site focused on the enabling technologies behind our end-to-end Internet video measurement solutions. As a follow-up to my earlier post on our Video Placement Multiplier capability, today I'll cover our unique Viral Reach Database.
The Viral Reach Database is a constantly growing repository of analytic data on 95+ million Internet videos from 100+ different video sharing sites, making it -- as far as we know -- the industry's broadest data set of its kind. For each video, we capture and store a number of data points, ranging from the video title and author, to daily views and comment counts, and more. On a typical day, we might add over a hundred thousand new videos to the database. We also update the performance-tracking data at the mind numbing rate -- to me at least! -- of over 1,000 videos per second.
We've been working on this technology for a while now and recently unveiled it as part of our VisibleCampaign announcement as well as showcased some of its core capabilities at the New York Video 2.0 Meetup. So, make no mistake, our Viral Reach Database contains a massive quantity of video measurement data that spans from the biggest sharing destinations, like YouTube and MySpace, to international sites, like China's Hupo.TV and Italy's TuoVideo, to targeted content aggregators, like StreetFire for car enthusiasts and aniBoom for animation fans. The breadth and depth of this data allows us to measure a video's True Reach™, meaning that we can track not just the video itself, but re-uploaded copies, fan responses, remixes, mashups, parodies, and more.
The sheer scale of the data we’ve been processing through our Viral Reach Database has allowed us to start making some exciting discoveries in Internet video. For starters, we’re beginning to see macro-trends emerge in areas like viral video diffusion and competition between major brands across the various video sharing sites. These initial findings have been fascinating, but this is only the beginning and there’s much more to be discovered. We’re looking forward to sharing some of these insights in the months ahead, so stay tuned for more.