Global, Multi-Year Agreement to Provide MTV Networks Properties with Critical Success Metrics for Internet Video Initiatives
BOSTON, Sept. 29 -- Visible Measures, the independent third-party measurement firm for Internet video publishers and advertisers, today announced that MTV Networks (MTVN), a division of Viacom (NYSE: VIA and VIA.B), will deploy the company's market-leading Internet video metrics platform across all of MTVN's more than 340 destination Internet video sites. As part of a multi-year agreement, MTVN Global Digital Media and MTVN Digital Media Research will use Visible Measures to build detailed, end-to-end online video performance metrics.
"MTV Networks has long been the preeminent cable and Internet brand for diverse audiences around the world," commented Brian Shin, founder and CEO of Visible Measures. "We're already seeing compelling results from our initial video measurement deployments at MTVN and are looking forward to rolling out actionable video metrics across MTVN's many properties."
"Video is core to our online portfolio, and as we work to strengthen and expand that core, it is important that we understand not only when and where, but how and why our audiences are consuming video online," said Greg Clayman, Executive Vice President, Content Distribution and Marketing, MTV Networks. "With Visible Measures, we'll be able to quantify the success and optimize the delivery of our online video in entirely new ways."
With hundreds of millions of videos streamed across its portfolio each month, MTV Networks is one of the Internet's top sources of video content. MTVN is establishing a standard methodology for both gauging content performance and quantifying audience engagement. Visible Measures provides detailed, objective success metrics for Internet video programming by measuring exactly how online audiences interact with video content.
"As we continue to stream more video online, it is imperative that we have a standard video metrics dashboard that covers all of our destinations sites, our digital syndication partners and the major viral video sharing sites," said Colleen Fahey Rush, Executive Vice President, Research and Insights, MTV Networks. "Visible Measures' solution covers everywhere our video lives online, helping us achieve an integrated view of our online audience and our distributed video content."
About Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers and advertisers. Our patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. We provide our customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.