See It In Action

In support of their Hyperdunk basketball shoe, Nike recently launched a viral video featuring basketball superstar Kobe Bryant recklessly leaping over a speeding Aston Martin. The video's low-end production quality makes the clip appear to be user-generated. As our analysis uncovered, this video has spread far and wide as the online viewing audience tried to figure out if one of the world's biggest sports stars would actually attempt such a stunt.

Watch Matt Cutler showcase our ability to measures the True Reach™ of viral video campaigns at New York Video 2.0. Click here to watch the video.

See what catches the audience’s attention as Matt Cutler and Rishi Dean walk you through the possibilities of audience engagement at the DEMO 08 conference in Palm Desert, CA.  Click here to watch the video.

Watch a general overview of how we can measure every audience interaction with every video in your content catalog and follow it as it moves throughout the Internet.  Click here to watch the video.