Solutions for Video Advertisers

Visible Measures works with leading Internet video advertisers and their agencies to not only know that ad placements were viewed, but how much the audience was involved in the message. Our ability to measure the behavior of your Internet video audience means you can then map results to specific campaigns.

Analyze target audience

Using Internet video measurement throughout many campaigns enables you to determine patterns and trends in audience behavior: what content is most successful, where it is consumed from, how it is shared in the community, and much more. Such insights will help you to plan a more effective campaign right from the outset.

Develop & deploy creative

Understanding how your audience engages with your creative is essential to building an effective campaign. Employing Visible Measures early in the process can help pre-test your creative to determine the most engaging versions. Then, when you've finalized those assets, we can help to ensure that you deploy them not just through your own players, but also to the various social media sites so you can move your content to where your intended audience is.

Measure involvement

During a campaign, you can know in a timely fashion precisely how it is doing. Visible Measures can help you understand the campaign's content distribution, audience engagement, and resulting impact -- all critical metrics to judge effectiveness, at all points of the "funnel".

Optimize & reinvest

Visible Measures helps you identify what is working and where new opportunities lie for you to get the most out of your communications. With this information you can determine how to adjust your channel mix, modify your creative, or realign distribution efforts to take advantage of the emerging audience patterns.