Solutions for Advertisers: VisibleCampaign

VisibleCampaign shows advertisers and agencies the true viral reach and audience engagement of Internet video campaigns. From mapping the virality of an online video campaign to ensuring that your target audience saw your brand message, VisibleCampaign helps you understand what works, what doesn’t, and the best practices for increasing your campaign’s performance.

VisibleCampaign gives you unprecedented visibility into Internet audience behavior.

True Reach

VisibleCampaign measures the True Reach™ of your online video campaigns. From brand-driven paid placements to community-driven responses and reposts, VisibleCampaign shows you how your marketing messages spread across more than 100 of the top video sharing destinations, from AOL Music, to YouTube, and everywhere in between. At its core, VisibleCampaign is powered by the Visible Measures’ unique Viral Reach Database™, a constantly updated repository that tracks video performance over 95 million unique videos across 100 video sharing sites. As a result, VisibleCampaign can report campaign reach metrics no matter where your campaign goes or how the community responds.

Trend Detection

Understanding audience engagement gives you the ability to detect emerging viewership trends, pre-test content in advance of deploying a campaign, and benchmark performance against other campaigns. This capability is made possible by Visible Measures’ Video Metrics Engine™, which captures every interaction by every viewer in every video and computes critical engagement metrics like message exposure and initial attention.

Measured Placement

Utilizing our Video Placement Multiplier, VisibleCampaign allows you to match your brand messaging with your target audience while giving you maximum control over brand placement, distributing your video assets to over 40 video sharing destinations in a single step.

Optimize & reinvest

Through optimizing VisibleCampaign, you can identify what works, what doesn’t, and emerging opportunities for the future. This allows you to accurately adjust your channel mix, modify your creative, and realign distributions efforts for the best results.

VisibleCampaign shows you your campaign’s performance whenever you want. It gives you unfettered access to your campaign's content distribution, audience engagement, and resulting impact – all critical metrics for judging campaign effectiveness. Every pause, rewind, fast-forward, replay, copy, repost, embed, and comment – every interaction with your video content is measured, recorded, and saved for analysis on our simple yet powerful Web-based Dashboard user interface.