Solutions for Video Publishers

Building your viewing audience starts with building your content catalog, and Internet video content can come from a number of places:

• you can repurpose existing content
• you can create new content from scratch
• you can license content from third-parties
• your users can submit their own content

By measuring content performance, Internet video measurement provides the metrics and transparency to accurately gauge the value of a particular clip or collection of clips.

Once you assemble your content catalog, you then need to distribute your videos across the Web. You have multiple distribution options. You can:

• use your own Web properties
• build formal affiliate relationships
• push your content out to the major video sharing destination sites
• leverage your existing audience to share video links
• post your player on their blog
• add your content to their social networking profiles

Internet video measurement allows you to understand not only where your views come from, but to gauge each source by quality and audience engagement.

When it comes to Internet video, you need to both:

a) bring your audience to your content, by attracting viewers to your Web properties

b) bring your content to your audience, whether they be on affiliate sites, social networking sites, video sharing sites, or, most likely, all of the above

Internet video measurement allows you to identify and properly value your most valuable, most engaged audience segments.

Once you build out your video content portfolio, start your distribution effort, and attract a sizable audience, you can monetize your efforts through selling advertising placements. But how should you package your content for potential advertisers? And which video ad format(s) are going to be most effective, without turning off your audience?

Internet video measurement can help you understand how to best connect your potential advertising partners with your Internet viewing audience.