No metric is more important in branded video than the view. Views show how many times users have engaged with a particular video. It highlights what’s trending for publications and brands, and indicates what’s popular with viewers.

Our proprietary MRC accredited metric, True Reach, provides marketers with the most definitive viewcount of their campaign performance, across dozens of major platforms. This allows our customers to research and benchmark their performance across competitor brands, across any time period, and find out what it takes to increase their share of consumer attention.

Our Platform tracks the daily True Reach of over 4,000 brands.

Youtube view counts alone are inaccurate

True Reach includes views from user-uploaded copies and derivatives

Over 500 sites are included in True Reach including Facebook and more

True Reach enables comprehensive and un-biased brand comparisons

True Reach is MRC accredited


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