Video Metrics Engine

Our Video Metrics Engine is the first enabling system to offer Internet video audience behavior in its entirety. It does so by capturing every interaction with every video everywhere in your online video network. Our Video Metrics Engine is able to provide this type of coverage – complete Internet video metrics – through a straightforward instrumentation process with your video player.

Instrumenting Your Player

The instrumentation process involves inserting our Video Metrics Engine code into your video player, a straightforward process led by our team of integration experts. Once the code is inserted, every interaction by every viewer with all of your videos is collected by our Video Metrics Engine. In addition, our code works with your player wherever it goes online – from blogs, to embeds, to social networking sites.

Data Collection

As soon as your player is instrumented, our Video Metrics Engine begins collecting data. Every time a viewer interacts with your video the player sends information to our data collection system. This means that every pause, play, rewind, fast-forward, replay, copy, embed, repost, forward, sharing, and comment is collected by our Video Metrics Engine from every video, user, and site and stored for processing in our computational grid.

Data Storage

Information collected by our data collection system is stored on a distributed file system within our computation grid. This grid receives, processes, and stores information on millions of video streams every day. This means that regardless of the size of your content catalog or audience, our Video Metrics Engine is able to produce your video metrics data immediately. Data which has been aggregated/processed by the computational grid is then loaded into our data warehouse. Once the data has been loaded, it can then be viewed by our Web-based dashboard for analysis as users interact with your video content in real-time.

Measurement and Analysis

Our dashboard is the face of our Video Metrics Engine. It shows you visualizations of key metrics like engagement, captive viewing time, day parting, initial attention, play through rate, title reach, stickiness, and many more. These metrics can help you make better decisions regarding future Internet video investments and drive increases in audience growth, content consumption, viewing time, and the discovery of new revenue opportunities.

Complete Visibility

Through measuring Internet video at unprecedented levels of detail and scale, our Video Metrics Engine gives you the first complete look at Internet video audience behavior as it happens.