Video Metrics

Measuring Internet video presents both challenges and exciting opportunities for video publishers and advertisers alike. Unlike traditional Web pages, online videos travel from site-to-site and viewer-to-viewer, spreading and changing in unpredictable ways. Once viewers find your videos, they vote with their mouse while the video is playing back, rewinding to re-watch the captivating parts or moving on the moment they have lost interest. Metrics from Visible Measures reveal both how your videos spread virally and how your audience engages with your content.

True Reach™

True Reach is a measure of the total audience that has been exposed to a viral video campaign, no matter where the campaign videos travel online. To measure True Reach, Visible Measures combines data from brand-driven seeded video placements with results from community-driven viral video placements. Read on to see how placements, views, and audience sentiment can be combined to reveal the True Reach of your viral video campaigns.

Video Engagement

Video Engagement is a measure of audience interaction with your video content, including rewinds, fast-forwards, abandonment, and more. By calculating the Engagement Score for each of your videos, you can quickly understand which videos your audience finds most compelling and which videos need to be improved. Read on to see how our Video Engagement Curve reveals additional key performance metrics like Initial Attention and Captivation.

Complete Internet Video Measurement Solutions

True Reach and Video Engagement are just two of the critical video performance metrics for leading video publishing and advertising clients. Visible Measures is committed to offering the industry's first end-to-end Internet video measurement system and developing consistent video metrics innovation. If you are interested in learning more, please contact our client team.