See our Demo See it in action
Step 1

Discovery

Our Viral Reach Database performs discovery across the Internet video landscape, collecting data from over 150 video-sharing destinations. This process finds tens of thousands new video clips everyday, constantly growing our video repository. This continuous growth allows us to detect and monitor derivative videos created by the community – responses, remixes, mashes – that are related to your campaign.

Step 2

Data Collection

When our discovery process yields new videos, we collect the publicly available analytic data and add it to our expanding video data storage center. Each clip produces more than a dozen data points, including title, comments, view count, rating count, duration, and everything in between.

Step 3

Data Storage Center

Our constantly growing Viral Reach Database currently houses information for more than 100 million unique videos. The database stores all the data for every video we discover, ranging from daily stats, to meta data. These statistics allow you to accurately benchmark your campaign.

Step 4

Measurement and Analysis

Our Viral Reach Database enables us to provide you with detailed reporting on viral video distribution, community participation, and audience growth.

True Reach™

The result of this process is the ability to see the True Reach™ of your campaign.  When the community takes over, your campaign will spread to video sharing sites, blogs, and social networking destinations. Our Viral Reach Database will make sure that you know not only how many people saw your campaign, but also how many people got involved in commenting, rating, reposting, and even creating their own video responses to your campaign.